We hope the course will be a pleasurable and delightful learning adventure and you enjoy the course and find it a stimulating and rewarding experience. We look forward to working with you to be able to market yourself and your organisation more profitably for the future of your business and attract more customers. Whichever it is we hope the experience is a satisfying one and develops your interest in marketing. Some of you may have studied marketing before for others it may be your first introduction to the subject. This course covers all important principles and concepts that marketing and none-marketing professionals need to know to engage and satisfy their customers and other stakeholders in their organisations. The broad aim of the course is to provide marketing and none-marketing professionals with the basic concepts and practices of modern marketing in a changing world. Part Three (Online and International Marketing and Marketing Research) 9 Hours.Part One (Marketing Concepts and Theories) 9 Hours.
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